hi, I'm lauren
editor and beauty journalist
I’m a beauty journalist and editor with nearly a decade of experience producing digital-first content across major newsrooms and lifestyle publications. I specialise in delivering timely, engaging stories that balance trend-led reporting, SEO performance, and a distinct editorial voice.
I’m currently the Emerging Audiences Editor at The Mirror, leading the under-35 content strategy across digital and social platforms. I also created and curate The Gulp, a Substack tailored to The Mirror’s under-35 audience, and I’m an active member of Reach’s peer support network as an Online Safety Representative.
Alongside editing, I create written and video content for Black audiences as a Black beauty contributor to Cosmopolitan and OK! Magazine. I’ve built authority in Black beauty — particularly Afro-textured hair — supported by a strong network of PR contacts, founders, and expert sources, and a sharp instinct for viral, community-led trends.
I’m highly confident pitching, editing, and delivering SEO-optimised content, with a strong grasp of social strategy and audience engagement. I’m also experienced in delivering pieces to camera, working from an autocue, and collaborating with production teams to bring both long- and short-form video projects to life.
Previously, I’ve worked with POPSUGAR UK, The Mirror US, and The Daily Star, with bylines in Glamour UK, Refinery29 Unbothered, The Independent, NME, and more. In 2024, I was recognised as a Sixty Six Agency Women Who Werkkk Honouree for my writing.
my bylines include
featured articles
Hunger strikers facing devastating battle despite protest end with trial looming
'Sick Grok trend is disturbing yet predictable and should be treated as abuse'
8 easy ways to tackle ingrown hairs on Black skin — and actually see results
Fake Black haircare products are everywhere - here's how to spot them
TV star who made her own deepfake sex tape is 'deeply concerned' over AI update
'I stayed at New York's new 'hipster hotel' - I see why it's loved by celebs'
9 best protective hairstyles to flatter every face shape – from flat twist updos to knotless braids
'Joy Morgan's murder doesn't make sense - I'm helping her family get answers'
'Gran Canaria stay was like something from a Disney film but this surprised me'
AI celeb bait is 'more convincing than ever' - and just the tip of the iceberg
"Sew-ins are perfect for cooler months" – the trending weave style that helps your hair transition seasons
Harry Styles' sold-out vibrator range shows Gen Z aren't afraid to get intimate
Munroe Bergdorf says 'if you're going to be a trans ally make it worth it'
Charlotte Tilbury warns against beauty dupes - but are they really that bad?
Kylie Jenner's £4 brow gel is worth the hype but watch out for one thing
'We’re empowering women's health - new police guidance pushes us back'
Period apps 'outraged' at new guidance to search women's phones if they miscarry
Dove campaign calls for better representation of Black hair in emoji library
I tried Aldi's £4.99 hair mask on my dry curls - I didn’t expect these results
Racist abuse of Whitney Adebayo shows #BeKind doesn't always protect Black women
Wait, I think I have an unhealthy obsession with hair growth
Emma Raducanu's stalker ordeal highlights ongoing risk to women's safety
I Got The Viral “Goddess Braid Bob”& It's A Game-Changing Protective Style
I finally found a curl-defining gel that works on my 4b hair
Load More
Social Media
With a sharp eye for social trends and confidence on camera, I create, pitch, and edit engaging digital-first content that connects with diverse audiences.
At PopSugar UK, I developed Reels content with the social team — including a top-performing beauty review that earned 11K+ views.For The Gulp, my social media management helped drive 25K+ reach and 68K+ views in its first few months, featuring original event coverage such as London’s Trans+ Pride.
At The Mirror, I led the brand’s first under-35-targeted campaign, “A Safer Digital World For All,” amplifying stories from bereaved families and survivors.
I also worked closely with the Studio team to select and adapt clips from our docu-series for TikTok and Instagram, driving 128K+ views on Instagram and 70K+ on TikTok.
Collaborating across the newsroom, I ensured the campaign was truly multi-platform, spanning print, digital, long-form video, and social.
Worked with: Hello Klean, Give Me Cosmetics, The Mirror, OK Magazine, The Gulp
Newsletter Curation
I launched The Gulp, a Substack and Instagram platform dedicated to The Mirror’s under-35 audience.
As creator-curator, I manage social channels, curate and write The Weekly Gulp newsletter, and use data insights to shape content strategy.
Since launching in June, The Gulp has grown to 230+ subscribers and 11K+ views.
Outside of work, I write Stranded, a Substack where I share personal reflections and experiences navigating my Afro-textured hair.